It’s his signature storytelling as much as his winemaking prowess that led to the Soul Growers’ chief winemaker named this year’s Winemaker of the Year by the Barons of the Barossa, who described him as “one of our region’s most articulate advocates”.
“It’s much better than garrulous raconteur, which I also would have accepted as a second option,” laughs Stuey.
Like all good stories, the one Stuey tells has a compelling plot and plenty of central characters.
“Take Jane Ferrari, Jimmy Lindner, Robert O’Callaghan, Robert Hill-Smith, Pete Sawrey.
They are all incredibly different people but their commonality is their passion,” says Stuey.
“Passion is not just a marketing term for people in puffer jackets to sell things.
“These people all have a genuine passion and love of land so that when they tell their stories – and share other people’s stories – they are all speaking with genuine conviction.”
He’s convinced this authenticity is what truly resonates with consumers.
After all, where else would you find an annual blessing of the grapes to honour Lutheran settler traditions; music “nachts” where the shell grit floor soaks up the red wine; or a simple handshake that’s a binding grower contract.
“Context is everything,” Stuey says. “When we get visitors to the winery, the first thing we talk about is not the wine in our hand but the region.
“Geology, geography, people, place and family. Once you have the context, the rest of the story makes sense.
“A glass of wine in isolation is just a glass of wine. A glass of wine in context is something you genuinely feel.”