Kaiser Stuhl winery continued to expand in all areas, with facilities growing to increase production.
The Kaiser Stuhl ‘Chateau’ was an adventurous building project officially opened by Prime Minister Gough Whitlam on March 8, 1974.
The Chateau building still stands proudly at the southern entrance to Nuriootpa.
Her Majesty Queen Elizabeth II visited the Chateau on March 21, 1977, enjoying lunch and a winery tour.
Invitations were sent to over ‘500 shareholders, plus wives’ to have ‘a meal as similar as possible to that being enjoyed by the Queen’.
The dress code was ‘A Day Frock for ladies and a Lounge Suit for gentlemen.
‘However, should the day prove very hot, gentlemen may remove their coats. Ladies can make their own decision on whether to wear a hat and gloves.’
The highs of the 1970s soon faded. The Kaiser Stuhl 1980 Annual Report stated – ‘disappointing year’, ‘increased operating costs’ and ‘poor marketing returns’, foreshadowing the sale of Kaiser Stuhl to Penfolds, announced in December, 1981.
The Co-operative lasted 50 years. It produced many memorable wines including April Gold, Summer Wine and Cold Duck in the 1970s, using the marketing slogan ‘So Good to Share’.