A ‘mostly’ portrait and ‘brief’ interview series by professional photographer Pete Thornton exploring the idea that one image has the power to tell the whole story.
Each ‘sitter’ suggests the next person to be photographed in this series, and thus ensues an interesting and unknown trail of Barossa identities to come.
Stay tuned… Pete.


Fraser McKinley, Image by Pete Thornton of What Pete Shot. The fifth in a series of portraits on Barossa identities.


‘If no two vintages are the same – then why should the label be the same’ – Fraser McKinley of Sami Odi Wines



Using his visual arts background, many years of working harvests around the world and an astute knowledge of the land, Fraser takes each years Shiraz crop from the Hoffmann family in Eben-Ezer and crafts it into something distinctive each year, then, sets about creating the unique art work for each release – himself!
It seems like the planets have aligned nicely for Fraser of Sami-Odi and now he’s able to indulge all of his talents and abilities to create unique wine that see’s him in control of every aspect of this venture. From tending the vines, to making the wine, designing the labels, bottling, labelling, packing and sending. Fraser does it all with a calmness and composure that produces an individual wine that is a complete expression of himself.