Warnecke’s long running Chemist & Druggist store in Gawler Street, Nuriootpa closed around 1922, leaving an opening for a new pharmacist in town.
On Friday, February 10, 1928, Arthur Reusch (1903-1983) opened the ‘Barossa Pharmacy’ on the corner of Gawler and Murray Street, Nuriootpa, opposite the busy Post Office.
The interior shop fittings, constructed by Nuriootpa carpenter, Carl Juncken, were reported as ‘pleasing to the eye’ The Leader February 16, 1928.
Carl built an area for developing and printing photographs which allowed Arthur to expand his interest in photography, as well as creating sets of local postcards.
The new venture prospered and the following year the shop was already being remodelled.
Arthur installed an ‘electric soda fountain’, ready for the Summer of 1929.
Carbonated beverages of various flavours and pure fruit drinks were dispensed, while the ‘ice-cream department’ was serving nut sundaes.
Just a few weeks later November 21, 1929, The Leader reported that Arthur had ‘One of the finest Christmas displays in the district.’
To entice customers, he was offering a free ‘dainty fan to each lady purchaser’ and each child received a ‘pretty painting book’ (see photo)
The shop was transformed into a huge display of giftware and toys including lollies and chocolates, books and novels, silver and brassware, sports equipment, pipes and cigarettes, clocks, barometers and radio sets.
Radio sales were an important part of the new business.