Event registrations for South Australia’s largest regional festival, traditionally held for the community to celebrate the end of harvest, are now open through FringeTIX. While this event has been held 74 times previously, Barossa Vintage Festival for 2023 (BVF23) will have a new feel, that speaks to the festival’s heritage, but looks to evolve the festival with a fresh approach.
Firstly, a new Festival Director for BVF23 has been announced as Barossa raised, Ruth Blythman. Blythman is a professional performing artist and event producer, who founded the respected production company Release Creative with business partner Zac Tyler back in 2013. At the recent information night held at the Barossa Cellar, Blythman announced the 75th anniversary as ‘Old Roots, New Ways’.
About the coming Festival, Ruth said; “Festivals are a beautiful way to articulate a sense of place and identity. After growing up in Barossa and experiencing the festival as a patron, I’ve been humbled to learn more about how this event has continued to evolve over its 75-year history.”
New event categories have been planned for BVF 75th anniversary year responding to the broadening appetite of tourists to the region. Previous festivals have attracted 70+ events and over 70,000 visitors to the region. By adding experiences beyond the favourite Hallmark events will encourage tourists to stay and play further over the five-day festival period.
“The BVF has constantly responded to an ever-changing world. I think now is a perfect time to take stock and honour the traditional spirit of the festival by ushering it into a next chapter of its evolution” Blythman said.
“Release Creative are widely known for their experience in producing wonderful festival content throughout Australia and internationally. Even more pleasing however are their direct and meaningful connections with the Barossa, having grown up here. I am confident that in their first year producing BVF that they will strike the balance between history and a necessary evolution of our wonderful festival” noted, James March, CEO, Barossa Australia
A key evolution of the festival is the new partnership with FringeTIX, the ticketing and event registration arm of Adelaide Fringe. Adelaide Fringe handles 800,000+ tickets every year. Event producers of BVF23 will have the ability to work with a world-class system that is user friendly, provides sophisticated reporting and event planning tools. This partnership with FringeTIX also provides event producers with access to Fringe’s database with over 730,000 audiences and 190,000 subscribers.
Event registrations are welcomed with interested businesses/groups invited to visit: www.barossavintagefestival.com.au/registrations
The closing dates for event registration are: 9 November 2022.
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