All the while, Margaret immersed herself in Barossa culture, becoming a passionate advocate for its history, traditions and values whilst working in PR at Peter Lehmann Wines.
“I spent hours in the weighbridge up there, feeding visitors, growers, listening to theological arguments and discussions – that’s what I loved. Then you would hear the men arguing about which was the best recipe for dilled cucumbers, the merits of fishing holes 50 metres apart…These were the true gourmets!” she laughs.
“It gave me such a privileged insight into the underpinnings of the Barossa.”
Through an “outsider’s” eyes, Margaret discovered the rich resources of the region and has fought tirelessly to manage its sustainability.
“It’s often the people who come here who become the fiercest defenders in my view. We see what treasures there are here in a way that people who grow up here perhaps don’t.”
Margaret was elected to Council under the catch phrase, “good planning makes good neighbours” and presided over the Barossa Tourist Association with the goal of establishing a unified administration structure leading to the creation of the Barossa Wine and Tourism Association.
She convened Vintage Festival committees and helped organise international wine promotion events, always in the pursuit of creating a strong economic future for the region.
“I saw the bigger picture,” Margaret says.
“We needed to say, we will put value into the word Barossa.”
To that end, Margaret was one of many to form the Barossa Region Residents’ Association to protect the productive agricultural land endangered by the infamous vine pull.
“That was huge. We had over 1,500 members…It was to save the Barossa Valley floor and by and large that has held true incredibly well today.”
She also took up the cause, initiated by Jan Angas, to promote regional foods as inaugural chairman of Food Barossa which developed Australia’s first legally accredited regional food branding system.
“Coming here I realised one day, and this has been one of the themes of my life, I knew where every bit on my plate came from. I knew the hands that had grown or made the food – how wonderful!”