His characters are also a reflection of his value system and core beliefs around equality and inclusion.
It’s no accident his heroines are brave, independent and adventurous.
“I’m making a conscious choice to push female representation in my books, regardless of the role,” he says.
“To me it’s important and it’s a standard I want to work to.”
He also believes art plays a critical role in supporting children’s mental health and wellbeing.
His workshops and art classes for primary school children are intended to empower, inspire and provide positive emotional scaffolding.
“There’s a tipping point with creativity and adulthood; we tend to take it down as we head through adolescence,” Sam says.
“My art classes are a response to that, supporting those creative building blocks that are essential to health and wellbeing.
“We need to build a positive culture around art, especially in country communities. Art is for creativity what ovals are to sport.”
Sam’s latest creative adventure, Wildwoods, has taken him to new territory, metaphorically and literally.
The interactive installation was inspired by his family’s travels across eastern Australia shortly before Covid hit.
“I don’t know what started it, but I began recording the sounds of nature as we went,” recalls Sam.
“I caught a drought breaking in Goobang National Park – it was the first storm to go through in 10 years.
“The country was burning and the fact that it was pre Covid added to the story…it was a time before the world changed.”